Volume & Issue: Volume 3, Issue 1, Winter and Spring 2018, Pages 1-100 
6. Modeling the Effects of Media on Affective Commitment to Strategy Implementation

Pages 68-77

Ali Adousi; Ali Akbar Farhangi; Tahmoures Hasangholipour; Reza Najafbagy


7. New Strategic View on Brand: The Effect of Congruity, Reliability and Attachment on Customer Loyalty

Pages 78-94

mojtaba khansabbakh; shahnaz nayebzadeh; reihane sadat bakhshayesh