Sharghi Mojarad, M., Bameni Moghadam, M., Fani, S. (2016). Role of Store Image and Service Quality on Imaging Goods with Private Label and Its Influence on Promoting Purchase Intention: A Case Study of Hyperstar Customers. Journal of Industrial Strategic Management, 1(3), 71-82.
Maryam Sharghi Mojarad; Mohammad Bameni Moghadam; Shabnam Fani. "Role of Store Image and Service Quality on Imaging Goods with Private Label and Its Influence on Promoting Purchase Intention: A Case Study of Hyperstar Customers". Journal of Industrial Strategic Management, 1, 3, 2016, 71-82.
Sharghi Mojarad, M., Bameni Moghadam, M., Fani, S. (2016). 'Role of Store Image and Service Quality on Imaging Goods with Private Label and Its Influence on Promoting Purchase Intention: A Case Study of Hyperstar Customers', Journal of Industrial Strategic Management, 1(3), pp. 71-82.
Sharghi Mojarad, M., Bameni Moghadam, M., Fani, S. Role of Store Image and Service Quality on Imaging Goods with Private Label and Its Influence on Promoting Purchase Intention: A Case Study of Hyperstar Customers. Journal of Industrial Strategic Management, 2016; 1(3): 71-82.
Role of Store Image and Service Quality on Imaging Goods with Private Label and Its Influence on Promoting Purchase Intention: A Case Study of Hyperstar Customers
2Full professor, Allameh Tabataba’i UniversityAllameh Tabataba'i University and Islamic Azad University South Branch
3Assistant Professor, Allameh Tabataba’i University
Abstract
Retailers’ brands maker with private label have significantly boosted market share in recent years. Creating new brands for goods or services provide differentiation with similar distributors. The main aim of this paper is to test which component can be more effective in consumers’ purchase intention based on using private label for goods’ image. This research data was collected by prior studies and a designed questionnaire. Our statistical population consists of customers and consumers of Hyperstar store in west of Tehran, Iran. The sample size of this study was determined by Cochran formula (n=196), which 200 questionnaire was distributed among the customers. Designed hypothesis tests were performed using Student's t-statistic as implemented in SPSS software. The results of this study indicate that service quality, perceived risk and price consciousness of the customer have not significant influenceon purchase intention. Furthermore, the effect of these elements on purchase intention is also rejected.
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