Strategic Thinking of Managers in the Private Sport Clubs

Document Type : Original Article


1 PhD Candidate in Sport Management, Department of Physical Education, Faculty of Physical Education and Sport Sciences, Shomal University

2 Associate Professor of Sport Management and Planning, Sport Management Department, Faculty of Physical Education and Sport Sciences, Shomal University


The aim of this study is to assess the status of strategic thinking among directors of private sport clubs in Shiraz city based on Goldman model. The methodology used here is descriptive-analytic and data are collected through literature studies and survey. The target population of the study included all private sport clubs offering more than three types of sports (90 clubs) and the sampling method was census. We used a standard strategic thinking questionnaire, which was based on Goldman's model (2005). After confirming the validity and reliability of the questionnaire, it was distributed among the study population (p≤0.05). After collecting the data, descriptive and inferential statistics including single-sample t-test and Friedman test, were used to analyze the data. The results showed that the managers at the sports clubs in Shiraz are strategic thinkers although some of the components of the strategic thinking model is more common to the managers than others.